In 2020, iPhone sales of $137 billion will account for half (50%) of Apple’s total revenue of $274 billion. The ‘iPhone’ is one of Apple’s most successful devices today. Apple has expanded its product and service offerings substantially since then. This condition needs the development of Apple’s wide range of tactics to ensure its competitiveness and company growth.Īpple released a computer called the Apple 1 in 1976. The corporation is involved in computing technology (hardware and software), consumer electronics, cloud computing services, and online digital content distribution services. Apple SWOT AnalysisĪpple SWOT analysis framework is a strategic management decision-making technique that identifies the firm’s most important issues based on internal and external business conditions.Īpple’s SWOT analysis identifies the company’s strengths, weaknesses, opportunities, and threats (SWOT variables) concerning various markets and industries. Steve Jobs founded Apple in Cupertino, California.Īpple Inc.’s performance is tied to its capacity to leverage corporate strengths to overcome weaknesses and challenges and capitalize on opportunities in the industrial environment. The company has long been known for its high-quality technological goods and superior software services. is one of the world’s most successful corporations.
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